Online subscription retail shopping has exploded on to the scene with numerous start-ups hawking tons of items. Those who sell fashion by e-commerce see the immense opportunities out there, but few can really go the distance.
JustFab is one of those survivors and looking ahead to even sunnier days. According to an item in the LATimes, JustFab is raking in the revenue to the tune of $650 million, up from $505 million last year. In addition, one of the company’s founders is teasing at JustFab going public soon with an IPO (initial public offering).
Adam Goldenberg and his business partner Don Ressler co-founded JustFab which sells women’s clothing, shoes, handbags, jewelry and accessories. VIP members join JustFab for great savings and extra perks when they shop each month, and currently, there are some 4 million members based around the world.
Under the JustFab fashion umbrella are three more offshoots that are also based around the online subscription model. Fabletics with Kate Hudson, FL2 with Oliver Hudson and FabKids are all performing successfully with growing VIP memberships. Learn more about JustFab: http://www.justfab.com/
The beauty in the Just Fab brand is also in the way everything is made. The company creates out of their large L.A. headquarters and designs its own products in-house, working with numerous factories located around the globe. The middle man, so to speak, is eliminated from the process, passing the savings and value on to the shopper.
People who buy online today are looking for good deals, excellent quality and prices they can afford. The executives at JustFab strongly believe they are nailing each request, something the faltering start-ups have not been able to sustain.
Adam Goldenberg and Don Ressler are not new to branding. Their resumes show that both businessman have a lot of experience in developing winning companies in the online world.
JustFab is even considering a corporate name change soon; stay tuned to see how fast the brand goes public.