Category: Advertising Career

Lori Senecal the Pace Setter in the Advertisement Industry.

Published / by CapaConf

The world of advertising and marketing recognizes her for the vigor and vast knowledge she possesses in the industry. Lori Senecal is believed to be the pioneer developer of creative advertising techniques. Her specialty is in the technological innovativeness that can solve the ever emerging business challenges. Lori Senecal is a credible worker, a fact that significantly contributed to her appointment in the CP + B (Crispin Porter + Bogusky), as the global chief executive officer. She also served as the global executive chairperson of KBS (Kirshenbaum Bond Senecal).

According to Salary, Her success is stirred up by her passion for moving forward and never settling for less. During her incumbency as the executive chairperson of KBS, the company’s goal significantly expanded. Lori Senecal’s excellent work ethics enabled the company to rise rapidly. All her life, Lori Senecal is known for setting the bar high for herself. She has three sisters and happens to be the youngest. For this reason, she consistently received much attention from her parents and elder sister alike. She grew up in Montreal.

She attended McGill University where she earned her degree. Lori Senecal was the president of New York office of McCann Erickson. She played a significant role in helping brands such as Coca-Cola and Xbox develop a fruitful advertising campaign. Lori Senecal became interested in the world of business while still in high school. She was fascinated by gymnastics and courtesy of her height; she became a coach. She was a both in high school and in college. It became her base of developing leadership skills. From here she learned on how to make goals and to be consistent. Her communication skills also developed during this time. Her vision of dashing into the business then became apparent. In her early advertising career, Lori Senecal learned that one only makes money if you persevere and perform.

In an article on The Drum, Lori Senecal has received several awards. For instance, in the year 2013, she was the award winner of Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards. Similarly, in 2014, she was acknowledged as one of the Women to Watch in the Advertising Age. She also recently spoke at the 3% conference.

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