The darling of the beauty community, Lime Crime, just launched the latest addition to its line of Velvetine Lipsticks. While the launch of a new lipstick may not sound like a big deal, it definitely is to Lime Crime. The company has a cult like following of fans that are absolutely obsessed with the brand.
Lime Crime has over 2.6 million Instagram followers and their followers absolutely freak out each time a new product drops.
Scandal Velvetine is a brand new color but still features Lime Crime’s known and trusted liquid to matte style of lipstick. This style allows Lime Crime to offer the absolutely best in rich colors and because they turn from liquid to matte the incredible color and luxe look is never compromised.
The color has a bit of a punk rock feel to it and the lipstick is deeply purple in color with a rich texture. Lime Crime CEO Doe Deere recommends pairing the color with a bold, dark black liner for a truly “I don’t care” attitude. She also recommends applying lip balm about 15 minutes before applying Scandal Velvetine and then to gently pat off any extra oil before applying Scandal Velvetine directly to your lips.
The Velvetine line gets its name because of its velvery, soft texture and incredibly resiliant finish. Although Velvetines are known for lasting the entire day and into the evening, they can also be quickly wiped off by using a natural oil or a makeup remover.
As with all Lime Crime products, the new Scandal Velvetine lipstick is 100% Vegan. It is also certified by Leaping Bunny and is completely cruelty free to animals.
Lime Crime founder Doe Deere built her makeup empire to ensure that women everywhere had the means to use makeup to express themselves in whichever manner they chose. She founder her company on the basis that makeup could be a way to showcase your inner womanhood. Doe Deere herself uses her own face as a way to express herself, she is known as the “queen of the unicorns” and encourages women to express their inner unicorn.