Keywords play a crucial role in devising an SEO strategy and creating a search engine marketing campaign. They are used to classify a business and target a particular audience. They are also useful in creating the content of a website.
The Number of Times to Use a Keyword
The keyword should be mentioned on the title page. This will inform your target audience and search engines about the content of your page. You should also place the keyword in the heading. This strategy allows searchers to find topics related to your page on the search engines.
The created page should have a meta description. This element boosts page rankings and provides a good description of your page. Try using the keyword twice or thrice on a page. You can also implement it in pictures by making sure that the ALT text and filename of the image includes it.
How to Target Your SEO Keywords
The first step is to conduct your keyword research correctly. This entails finding the appropriate search terms for your website. This strategy will give you a clue on the type of problems the site you have created can solve.
Try listing all the search terms and group them into ordered categories. You should also turn them into titles and headlines. This will ensure that the content created sticks to the type of keywords chosen for your page. To avoid overusing the keyword, try incorporating synonyms and variants into the content.
About White Shark Media
As an established digital marketing agency, White Shark Media excels in serving small and medium-sized businesses with online marketing solutions. The agency was founded with an objective of delivering world-class services to clients. White Shark’s success story began in 2011 when three Danish entrepreneurs met. These entrepreneurs were versed in offline and online marketing. Their ultimate goal was to create a marketing agency that would take over the SMB market in the U.S. as well as Latin America. Gary Garth, a digital marketing expert, currently serves as the CEO of White Shark.
White Shark Media dominates the North and South American SMB market. The company was recently named as one of Google AdWords’ Premier U.S.-based SMB Partners. Besides being recognized by Google, Microsoft Corporation chose White Shark Media as a member of its Bing Ads Authorized Reseller Program. Microsoft also praised the digital marketing agency for its excellent track record in creating marketing campaigns targeting small businesses.
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