Category: Human Brain Mapping

“Warm-Glow Giving” A Jorge Moll Discovery

Published / by CapaConf

In 1998 James Anfreoni, an economist described the economic phenomenon referred to as “Warm glow giving”. He attempted to explain why humans give to charities, and that we are not solely motivated by actual act of helping someone, but are also seeking the “warm glow” feeling experienced when giving money to the needy.

In the mid 2000’s there was an experiment conducted this time by renowned neuroscientist Jorge Moll. Jorge Moll and his partner Jordan Grafman sought to discover if there was any scientific evidence that is measurable to explain the “warm-glow” feeling experienced when giving to the needy. Moll and Grafman scanned the brains of 19 people using a Magnetic Resonance Imaging (MRI). The 19 subjects where given $128, of which they had the freedom to keep the money or give it away to charity ( It was discovered that when the subjects gave the money, areas of the brains showed measurable evidence of activity in the same location of the brain associated with sex. This was the very first time scientist where able to prove there is biological evidence based data supporting the “warm glow” feeling we all experience when giving or putting other’s needs before ours.

Jorge Moll has always been passionate about scientific research and the benefits humankind can reap from it. The Brazilian native has always been a realistic dreamer, and understands there are limits on what dreams we can pursue and ones that are not. Jorge Moll understands humankind depends on sound scientific research and there are no short cuts to success. Mr. Moll has expressed his concern with the current trend in the scientific community with the lack of high risk and long term plans and goals.

The current President and Board Member of D’ Or Institute of Research and Educations (IDOR) and Director of Cognitive and Behavioral Neuroscience Unit and Neuroinformatics Workgroup, Jorge Moll earned his MD in Neuroscience from the Federal University of Rio de Janiero. Mr. Moll earned his PhD in Experimental Pathology from Sai Paulo University.