High-end resale shops are taking the world by storm. Luxury consignment store, The RealReal has launched its first in-store shop in New York City, America’s fashion capital. The store’s grassroots began online, delivering high-end apparel, whereas women were the majority of its clientele. Founder and Chief Executive Officer, Julie Wainwright launched the company six years ago. Recently, she set forth an ingenious pop-up marketing concept, which has remarkably changed the landscape of her company. The stores’ New York pop-up event increased sales by a whopping two million dollars. Due to the overwhelming success that the company has experienced, the brilliant businesswoman has completed a pop-up launch in San Francisco California; and later, has designs to explore the concept in Las Vegas.
The RealReal is known for famous brands like Louis Vuitton, Celine, Rolex, and Gucci to identify a few. The store invests in hiring talented sales representatives that specialize in maintaining it’s exclusive inventory as well as offer fashion expertise to in-store clientele. The brand has really reached outside of the box by incorporating an on-site cafe and flower shop in its New York Soho locale. Understanding the nature of customers anticipation for the next shopping experience, The RealReal promises to deliver other exquisite and detailed features for its upcoming storefronts.
Consignors contribute to The RealReal’s successes regularly. Owner Julie Wainwright expresses that for every RealReal consignor, there are four buyers. Furthermore, half of her resellers have become purchasers. The RealReal leads in the resales market by sustaining brand authenticity which in turn, garners customer loyalty. Visionary Julie Wainright accomplishes this by ensuring that all merchandise is carefully processed, inspected and authenticated before it reaches its point-of-sale status. This innovative business has experienced multi-faceted sales pipelines, it has explored the digital space, ground-breaking pop-up series, and brick and mortar operations. The store has seen tremendous growth since it commenced online, initially appealing mainly to women. Now, the company has diverse followers, ranging from millennials, women, and men. Founder Julie Wainwright and The RealReal are undoubtedly on the precipice of leading the way to different shopping experiences for luxury resale markets.