Online visibility has become increasingly important for businesses and individuals, but that presence comes with repercussions that most people don’t consider until things go bad. With the information people put out there, it is very easy for someone with malicious intent to use it. Repairing a tarnished reputation online can be a challenge. It is why the services of online reputation managers have become essential. In an interview with one of the biggest names in online reputation, Michael Fertik, Forbes took a look at the need-to-know of online reputation management.
The Need for Professional Help
Online reputation managers handle clients of a wide variety that include regular individuals such as blogging moms and Fortune 500 companies. An ORM professional can scrub information that needs to remain hidden or display the information that contributes positively to a reputation. As much as the internet offers a platform to market brands and promote to an audience, it may also be counterproductive when there is wrong information. Sometimes the information about you or your company may be obsolete or too old to be relevant. ORM requires a particular set of skills because there is a public relation and a technical aspect to it. A few dos and don’ts will, of course, help your reputation but an ORM expert makes your internet presence beneficial.
ORM and Personal Branding
One misconception that people have about online reputation management is that it is only essential for companies and organizations, which is only partly true. It is also possible for someone to destroy a business through an individual. For example, an entity whose director or CEO has a tarnished reputation online will suffer the aftermath well because the public may not always disentangle the two. Individual branding online is very crucial, especially with most people using search engines to find people. ORM fixes more than just a bad image since it accentuates the positives as well. In the interview, Michael Fertik of reputation.com advises that it costs less to take preventative measures than to fix a situation after it happens.