Kate Hudson, co-founder of Fabletics, announced the collaboration of Fabletics and the Council of Fashion Designers of America for FTBC (Fashion Breast Cancer) and the clothing collection, baby pink and bright blue, to benefit the project. This was very important to Hudson and the firm as they step up to the plate to bring about awareness and funding for a most worthy cause.
The collection was available throughout the month of October which is Breast Cancer Awareness month. The line was available through Fabletics.com and the Fabletics brick and mortar stores throughout the country and all proceeds benefited FTBC. The line in the signature colors included a tank top with leggings, Capri’s, sports bra and high waist leggings. Launching the benefit for breast cancer awareness gave Hudson some much needed focus after a tumultuous year in addition to helping a great cause.
According to the Kate Hudson philosophy a healthy mind and body and those two aspects are the motivation to live optimistically and think positively. This is what the Fabletics brand stands for. Hudson, as well as the other co-founders wants to continue to expand and take the necessary risks to provide the fashion and accessories desired around the world. With their monthly subscription method of business, they are able to initiate new ideas and concepts. The business model makes it fun for the owners as they get to explore different styles.
Fabletics was co-founded by Kate Hudson, Don Ressler and Adam Goldberg in 2013. The company came about after identifying a gap in active wear industry by not offering an affordable option in addition to a luxury option.
Don Ressler and Goldberg, both businessmen and entrepreneurs were business partners and specialized in e-commerce. They met while working at Intermix, after Intermix purchased Goldberg’s company, Gaming Alliance, a company he formed when he was just 15 years old.
Ressler sold his web site to Intermix. Ressler and Goldberg formed a stable working relationship and established Intelligence Beauty. With the success of such an e-commerce site and the wisdom to identify e-commerce as a trend of the near future, and developing an interest in fashion Ressler and Goldberg teamed with Hudson to establish Fabletics.