CP&B, who are MDC Partners, have settled on Lori Senecal as the right candidate to fill the global CEO position that was newly created. This will come after only six months since she earned her promotion to become MDC’s president and CEO. Lori had also held the position of global executive chairman at a sibling shop of MDC, KBS. Ms. Senecal will however, continue carrying out her duties in the role of president and CEO of MDC Partner Network. She will leave her post at KBS, which is a sibling of CP&B. according to a spokeswoman at KBS, her position will not be filled anytime soon as there are no immediate plans.
Responsibilities associated with the new role
In her new position at CP&B, Ms. Senecal will be responsible manage the global expansion and growth of the shop as well as the coordination of the eight global offices under it. She will also be expected to further develop the shop according to the agency. The chairman of CP&B, Chuck Porter, stated that Lori loves and understands the agency as she shares its passion and values. Porter exuded confidence that Lori would bring a high level of management expertise and experience. Porter further added that Lori Senecal has everything that he did not have and along with Steve Erich, Andrew Keller, Richard Pinder and other creative leaders, he believed they had finally assembled an international A team.
Andrew Keller, who is the current CEO of CP&B, will continue serving in the same role and focus on the United States. Andrew and Richard Pinder, an international CEO who cam e on board when CP&Bacquired House Worldwide (2014) will be expected to report to Lori Senecal. A spokeswoman revealed that this will enable every person involved to major on what they are good at.
What triggered her appointment?
Senecal was appointed after CP&B managed to win the global Infiniti account again in October, as a result of aggressive efforts towards new-business. Mr. Porter had also earlier revealed that CP&B was looking to increase its global footprint, which is expected at the back of the Infiniti win. Ms. Senecal in a statement stated that she was ready to play a role that would be significant in the agency’s quest for global growth by working with the available talents.